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Dear Nonprofit Leader:

It's not a major policy change. But for many nonprofits, it cuts right to the bottom line. This November, the postal service will start insisting as a condition of keeping their discount for service that nonprofit mailers update their recipients' addresses within the past 3 months.

A MESSAGE FROM THE U.S. POSTAL SERVICE
Important change regarding nonprofit mail rates 

Eligibility Standards (343.7.0)

Effective November 23, 2008, addresses on all pieces must be updated within 95 days before mailing through a USPS-approved address update method (e.g., ACS, NCOALink, or the appropriate ancillary service endorsement) in order to qualify for the discount for nonprofit mailers (except Forwarding Service Requested) under 507.1.5.3). http://pe.usps.gov/text/QSG300/Q340b.htm

What can you do to prepare?

The list update service provided by Progressive Victory includes changes of address. Taking advantage of the secure, confidential, and low-cost service will allow your organization to continue receiving the discounted nonprofit mail rate.

The address update also provides districting information for your supporter list. This may assist you in advocacy and organizing to advance your agenda in the upcoming 2009 Congressional and state legislative sessions.

The above regulation is not the only reason to get change-of-address updates through list enhancement. Our estimates show that use of change-of-address updates saves between 8% and 11% of mailing costs for most organizations each time you mail. And it helps maintain key membership revenue. If your organization relies on the postage discount provided by the United States Post Office, you can't afford not to enhance your list.

To speak with us about the low cost of receiving updates for your list, please drop a line to info@progressivevictory.com or call us at your convenience at 202-299-1100.

In Solidarity,

Hans Johnson
President, Progressive Victory